Sharekhan's new TV ad encourages millennials to take charge of investments

In its latest campaign, brokerage firm asks young adults to make informed choices

In a battle to gain the mindshare of young adults—a fast growing cohort of investors—more and more financial services brands are communicating with a mix of education and entertainment. Following the trend, retail brokerage firm Sharekhan has rolled out a new campaign urging young investors to take charge of their investments by asking the right questions and not believing in hearsay. One of the TV commercials (TVCs) features a young man who is constantly prodded by his family to study hard for a rewarding job. Once he lands a good job, the young man is nagged by his parents to