Shoppers Stop bets on beauty retail to revive growth, improve profit

Shoppers Stop also proposes to upgrade its standalone beauty stores, whose number is above 100, increase assortment at these outlets as well as improve service levels

Shoppers Stop, the country’s oldest department store chain, is looking to grow its beauty business as consumers increasingly count on tried-and-tested retail formats for their needs. While beauty as a category has grown strongly online, in offline stores, it is retailers such as Shoppers Stop that have an edge, sector experts said.

The K Raheja Corp-promoted company has standalone beauty stores as well as shop-in-shops and beauty counters within its department stores, promoting local as well as international brands. It exclusively retails some of the world’s top beauty products, including Estee Lauder, MAC, Clinique and Bobby Brown in India, with the