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Slowdown blues: As costs spiral, two-wheeler buyers take the credit route

Amid a poor demand pull and a sales push, the percentage of those who have chosen to get the two-wheeler purchase financed has seen a sharp quarter-on-quarter increase in the September quarter

Shally Seth Mohile & Ram Prasad Sahu  |  Mumbai 

Credit penetration in the two-wheeler segment is set to rise at a rapid pace as an increase in the cost of ownership is prompting more buyers to opt for loans.

Amid a poor demand pull and a sales push, the percentage of those who have chosen to get the two-wheeler purchase financed has seen a sharp quarter-on-quarter increase in the September quarter (Q2) and is only set to go up, said company executives and analysts. In Q2, the average credit penetration at two-wheeler makers Hero MotoCorp, Bajaj Auto, and TVS Motor rose 500 basis points to 54.3 per cent from 49.3 per cent in the June ...

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First Published: Sun, November 03 2019. 23:00 IST
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