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Slowdown blues: As costs spiral, two-wheeler buyers take the credit route

Amid a poor demand pull and a sales push, the percentage of those who have chosen to get the two-wheeler purchase financed has seen a sharp quarter-on-quarter increase in the September quarter

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While market leader Hero MotoCorp saw the highest jump — 46 per cent in Q2 from 37 per cent in Q2, 70 per cent buyers of Bajaj Auto motorcycles took credit.

Shally Seth MohileRam Prasad Sahu Mumbai
Credit penetration in the two-wheeler segment is set to rise at a rapid pace as an increase in the cost of ownership is prompting more buyers to opt for loans.
 
Amid a poor demand pull and a sales push, the percentage of those who have chosen to get the two-wheeler purchase financed has seen a sharp quarter-on-quarter increase in the September quarter (Q2) and is only set to go up, said company executives and analysts. In Q2, the average credit penetration at two-wheeler makers Hero MotoCorp, Bajaj Auto, and TVS Motor rose 500 basis points to 54.3 per cent