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Small is big: How WhatsApp became go-to platform for many small businesses

A WhatsApp Business account is similar in look and feel to a regular WhatsApp account for a customer. WhatsApp Business is free to download and runs on Android and iOS

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Neha Alawadhi New Delhi
WhatsApp has over 400 million users in India, and its ease of use makes it a near ubiquitous app in a country that has seen deep internet penetration, thanks to falling internet data rates. What that means is it has become the go-to platform for many small businesses for whom WhatsApp’s wide acceptance among  users equals a captive audience waiting to be tapped. Globally, the Facebook-owned app has over 1.4 billion users.

WhatsApp recognises the potential. WhatsApp Business was launched in January last year to take advantage of precisely this opportunity. Since its launch, WhatsApp Business has helped many small

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First Published: Oct 28 2019 | 11:52 PM IST

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