Smartphone shipments set new record in Sep quarter; Apple regains top spot

Once the market leader, Samsung's share slipped to lowest ever in several years as Chinese players like Realme, Oppo and Vivo ate up its market

Maintaining its reputation of setting records every now and again, the local smartphone market reported the highest-ever shipment of 46.6 million handsets in the July-September quarter. Apple, with 51.3 per cent market share in Rs 35,000-plus segment, regained the top spot after two years, battering OnePlus and Samsung. Once a market leader, Samsung’s share slipped to its lowest in several years, with Chinese players like Realme, Oppo, and Vivo giving it serious competition.