Sony's cricket broadcast gets a boost with Cricket Australia rights

Sony Pictures won the media rights to air home matches of Cricket Australia; this will bolster its cricket broadcast portfolio after loss of the IPL rights earlier this year

Sony Pictures Networks (SPN) India has acquired the broadcast and digital rights for all men’s international matches organised by Australia’s cricket board for the next six years. These rights, currently held by Star India, are for the Indian subcontinent. 

The terms of the deal cover multiple Indian tours and visits by Pakistan, South Africa and the Ashes of 2021-22. The first tournament to be telecast by SPN will be the Magellan Ashes Series next month.

The deal gives Sony’s cricket broadcast a much-needed boost since it lost out on the media rights, specifically the TV broadcast rights, to the Vivo