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Star India gets the game on for IPL 2019 with cheeky advertising campaign

Rishabh Pant, Jaspreet Bumrah flag off the 2019 campaign with cheeky challenges to M S Dhoni and Virat Kohli, set the ball rolling for the upcoming face-off

M S Dhoni (CSK) and Rishab Pant (DD) banter over their cricketing skills as part of the newly launched campaign for IPL
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M S Dhoni (CSK) and Rishab Pant (DD) banter over their cricketing skills as part of the newly launched campaign for IPL

Urvi Malvania Mumbai
Battling several demons on many fronts—be it the vagaries over dates and locations in an election year and the uncertainty over reach in the wake of the TRAI order—Star India is going all out to get viewers on its side of the turf for the Vivo Indian Premier League 2019 that starts next month. In a set of teasers released over the weekend, the broadcaster uses the league’s trademark bellicosity, pitting mentor against mentee, to get the buzz going around Brand IPL.

This year, the network says it has conceptualised the tournament as a set of games where the best

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First Published: Feb 27 2019 | 12:03 AM IST

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