 "Honda was inspired by the success of its Unicorn 150cc motorcycle to launch a new version with a 160cc engine, but it failed to grow overall sales")
Periodic and timely interventions are critical to building a healthy and powerful brand. One of the explicit manifestations of these is longevity and sustainability of the brand. In recent times a majority of the product categories, particularly two-wheelers, have seen their ownership cycle reduce drastically. Over the past decade, the average ownership of a two-wheeler has come down from 10 to five years. In order to drive sales and stay relevant, manufacturers are continuously working to refresh and extend the longevity of a popular parent brand even as they woo consumers with new launches.
“It is the need to stay
