Focus on the customer, all else is a distraction, says Amazon India head

Amazon India Country Head Amit Agarwal says talk about Flipkart-Amazon merger is 'noise'

For AMIT AGARWAL, senior vice-president and country head for Amazon India, everything other than customer focus is a “distraction”. He refers to all the talk about a possible merger between Flipkart and Snapdeal or mega fund-raising in the industry as “noise” that hurts the customer. Agarwal tells Karan Choudhury how Amazon is ready to invest in the India market for many years and more. Edited excerpts:

A lot has happened in the last few days in Indian e-commerce. SoftBank, other than reports of putting money in Flipkart, is planning to invest in Paytm. Do you see SoftBank and Alibaba coming together