Tata Beverages eyes market share gains, cost control to improve revenues

The company is looking at further gains by using Tata Tea's distribution network and leveraging on Tata brand

A weak March-quarter performance led to a 12 per cent decline for the Tata Global Beverages stock. But prior to the recent fall, the stock had doubled in value on the back of the company’s restructuring exercises, which included divesting of loss-making units in its international operations, such as those in Russia and China. The focus is to drive growth in businesses in India, which account for half of the firm's consolidated revenues.
 
While it is eyeing double-digit growth in the domestic tea segment, incremental growth is expected from product launches. Tata Global is also planning to increase its