Tata Global Beverages arm APPL launches tea brand without leaning on parent

APPL will first tap the market in the north-eastern part of the country while steering clear of regions and product segments dominated by TGBL

Feeling the need to diversify its business to make up for accumulated losses, Amalgamated Plantations Pvt Ltd (APPL), a Tata Global Beverages (TGBL) subsidiary, has decided to venture into the packet tea business without relying on the strength of its parent company. 

APPL came into being in 2007 after TGBL (then known as Tata Tea) decided to hive off its plantation business in Assam and West Bengal and instead focus on retail brands. Although initially, Tata Tea considered exiting the plantation business, it kept control over the gardens by forming two distinct subsidiary companies, of which APPL was one. Currently,