Tata Neu, the Tata group’s much-awaited super-app is all set to be launched on April 7. This super-app is expected to bring all of the group's digital services at one place and heat up competition in the retail segment.
The group announced Tata Neu's launch on Google Play Store with a teaser image and started advertising it along with the Indian Premier League tournament, of which it is the sponsor.
According to the description on its website, the Tata Neu app is a unified platform that connects several brands like never before, as rapid growth in India's smartphone penetration has