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Tata Steel leans on branded products to tide over auto sector blues

Company logs 20% higher sales in branded products and retail, 23% in industrial products and projects

Tata Steel
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Tata Steel recorded the best-ever retail sales of branded products — Tata Structura and Tata Pipes, growing 18 per cent YoY in the June quarter

Jayajit Dash Bhubaneswar
Tata Steel has overcome the slump in automobile sector by achieving higher sales in other emerging segments like branded products and retail, industrial products and projects, and downstream. 

The meltdown in automotive sector rubbed on Tata Steel with sales in this segment dipping 11.47 per cent year-on-year (YoY) in the April-June quarter of this financial year. Automotive sector is one of the key components driving Tata Steel’s sales. The steel company is the market leader in auto grade steel sales, with a share exceeding 45 per cent. Tata Steel is one of the key suppliers of high-tensile and auto galvanised products

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First Published: Aug 28 2019 | 6:38 PM IST

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