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Tata Value Homes sells 250 apts through online booking

Firm says its maiden National Home Buying Day was oversubscribed 4 times with over 800 applications for 200 units across 5 projects

BS Reporter  |  New Delhi 

Tata Value Homes, a subsidiary of Tata Housing, today said its maiden National Home Buying Day was oversubscribed 4 times with over 800 applications for 200 units across 5 projects. It sold about 250 apartments in four days through online medium.

The company received over 200 applications on the first day of this day with 3,00,000 hits on the website during the four days, it said in a statement. About 20 per cent out of total sold apartments were bought by NRIs.

The company,which offers affordable homes, through this offer gave buyers an opportunity to earn guaranteed 33 per cent appreciation across Tata Value Homes projects -- LaMontana (Pune), Inora Park (Pune), New Haven (Bengaluru), New Haven Compact (Ahmedabad) and Santorini (Chennai).

Pawan Sarda, Head - Marketing at Tata Value Homes said, "Out of the over 250 apartments sold, around 20 per cent were bought by NRIs and rest from Indians across various parts of the country. This success has strengthened our belief that the accessibility, convenience and reach of the internet makes it an ideal medium for us to accomplish of our vision of being the largest provider of quality homes to our consumers across the country."

The company had announced the offer in February. Buyers had to make an online payment of Rs 20,000 which is refundable subject to non-allotment of a home. Allotment of the projects was done by KPMG through random selection on March 5.

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First Published: Thu, March 06 2014. 18:31 IST
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