 "Gopinathan also talks about the factors which make the firm believe that the Covid-19 related pains may have bottomed out")
India’s largest IT services firm, Tata Consultancy Services (TCS), today unveiled a new brand statement, ‘Building on Belief’, to articulate its mission and relationship with customers as it embarks on its next decade of transformation-led growth. For over a decade the company’s brand statement was ‘Experience Certainty’.
The brand statement has been created after an extensive research of over one year. It also undertook extensive survey on brand outlook across customers and associates. Over 100 customers and 200 employees including millennials were part of the study.
The brand statement has been created after an extensive research of over one year. It also undertook extensive survey on brand outlook across customers and associates. Over 100 customers and 200 employees including millennials were part of the study.
TCS rebranding
--Rebranding exercise went on for over a year
--Over 100 customers participated
