TCS reconfigures for the future with new growth, transformation strategy

The company started to talk about its G&T-led strategy more openly about three quarters back

In March this year, when Tata Consultancy Services (TCS) unveiled a new brand statement of “Building on Belief”, many wondered if it was the right strategy. When things are uncertain, wouldn’t a brand statement such as “Experience Certainty” have been better? But for Rajesh Gopinathan, CEO & MD, TCS, it was all about the way the company was looking at business.

As Gopinathan explained over a video call, “Today, we have over 1,000 customers and 98 per cent of our business is repeat business; our relevance to customers should continue, and to increase. Our situation is unique as our customers