These goldsmith-techies use dynamic pricing to help businesses max revenues

Anshu Jalora and Vijeta Soni's firm Sciative uses AI, automation and big data to set movie ticket prices, and bus and airline fares, based on the demand curve for these services and products

If you're the kind who can't miss your weekend movie at the multiplex, you would, in all probability, book a seat online or on app well in advance to avoid having to deal with the infernal 'Housefull' sign at the entrance. Even if the hall isn't packed to capacity, the crowds would still be plentiful, and the lines at the food counters during the interval, painfully long.

But what if you took a working day off to catch the latest Bollywood or Beverly Hills flick on a weekday? Anshu Jalora and Vijeta Soni, co-founders of Sciative, would tell you that