Two-wheeler sales muted in festive October

Second-largest motorcycle player, HMSI, witnessed a 7% YoY decline in volumes

Two-wheeler sales missed the Diwali bonanza this October. Major players such as Hero MotoCorp, Honda Motorcycle and Scooter India (HMSI) and Bajaj Auto have been in the negative territory, dragging the overall two-wheeler sales down by about 2 per cent year-on-year (YoY) during the festive month. 

In contrast, the mid-sized players have done well — Royal Enfield (RE) and Suzuki Motorcycle India (SMI) have posted double-digit growth in October (see chart). Last year, both Diwali and Dussehra were in October, thus pushing the figures for the base month up. 

Festival season this year started in the last week of August with Onam