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Unilever’s e-commerce sales grew 44 per cent and helped increase its contribution to overall turnover to 13 per cent in 2021, driven by growth in the US, India and China.

“E-commerce grew 44 per cent on the back of an exceptionally strong year of growth in 2020 and this growth came from all of the main sub channels of e-commerce. It was driven by growth ahead of the market in the US, India and China. In just five years the channel has gone from 2 per cent of Unilever’s turnover to 13 per cent in 2021,” Alan Jope, chief executive