 "Breakout space with swing chairs at the new Urban Ladder office")
Online furniture brand Urban Ladder has drawn up plans to stay closer to its customers by rolling out smaller retail stores across cities ahead of global furniture major Ikea's big-bang retail foray in places like Hyderabad and Bengaluru.
"Over the next twelve months, we want to establish a completely different way of doing physical retail. It should set the standards for how people will be thinking about physical retailing in terms of quality and the experience, revenue utilisation of the premises, of what sheer excitement that retail space can create. That is our goal," Urban Ladder Chief Executive Officer Ashish
