Viacom18's Voot to start premium subscription by the end of 2019

Voot has already crossed the 100 billion watch-minutes mark in three years, and is now targeting 100 million MAUs this financial year

Viacom18’s video-streaming platform Voot will start a subscription-based model by the end of this calendar year, to monetise its growing user base. The OOT platform launched Colors Telugu on Wednesday, as part of its focus on regional play.

Voot gets around 4 per cent of its monthly active users (MAUs) from Andhra Pradesh, and is looking to leverage on the 80-million plus Telugu-speaking audience. The content line-up will include Voot Originals, popular Hindi and regional Viacom18 intellectual properties (IPs), and a massive library of over 150 Telugu movies. Colors Telugu is set to go live on September 23. 

Gourav Rakshit, chief operating