Eicher’s Bullet (read motorcycles) has been firing on all cylinders in recent years, driving profitability to new highs year after year. The market continues to drive up the stock, making it the second most valuable two-wheeler maker in India, with a market cap of Rs 68,000 crore. MD and CEO Siddhartha Lal, the man behind this growth story, speaks to Ajay Modi on the motorcycle business, the international thrust and scope for growth in commercial vehicles. Edited excerpts:
Eicher has been one of the most awarded companies in the country, year after year. What importance do these awards hold
Eicher has been one of the most awarded companies in the country, year after year. What importance do these awards hold

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