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Why Apple is no longer a byword for innovation? Here's what the markets say

The beauty of markets is that they reflect the future opportunities of firms in an accurate way, after consolidating the opinion of millions of investors

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Arturo Bris | The Conversation
Which company would you say is going to grow faster in the coming years: Apple or Domino’s Pizza? Intuitively, we see Apple as an innovative firm with a forward-looking culture and disruptive ideas, while Domino’s Pizza operates in a traditional sector where growth opportunities are limited. Ask a recent MBA graduate whether she would rather accept a job offer from either company and I bet I can predict the answer with 99% confidence.

In the past ten years, Apple’s stock market performance has been outstanding. On an annual basis, the stock has been delivering returns of 32%, so that $100