Why DTH players are offering online video apps to serve millennials

Airtel, Dish TV, Tata Sky, the list of traditional TV distributors offering video apps keeps growing

Last month, Tata Sky announced a strategic partnership with the US-based video streaming giant Netflix. Over the next two months Tata Sky will start offering the service to its 16 million subscribers. “Eventually we will provide access to Netflix, YouTube or Amazon Prime Video. We will give you an additional box or change your current box so that you can get both live TV and Over-the-top (OTT) from the same device,” says Harit Nagpal, CEO and managing director, Tata-Sky.

That makes it the third direct-to-home or DTH operator in India to offer over-the-top (OTT) or streaming video apps. Airtel Digital TV