Why health activists are against Coca-Cola sponsoring Youth Olympics

Many poor countries are experiencing the rise of obesity even in the midst of pervasive malnutrition, thanks to the consumption of sugary drinks

Eleven-year-old Martin wants to become a sports star. Like Virat Kohli, Sachin Tendulkar, or Ronaldo. And make pots of money.

He will, however, never become a sportsman, because he is grossly obese. He is also addicted to fizzy cola drinks, which he has to have at every meal, starting from breakfast. He sits before the TV for endless hours, watching telecasts of the IPL, World Cups, Wimbledon and other gala international events, fantasising about his own future in sports.

Connect this boy’s lifestyle and health to the fact that the ongoing 2018 Youth Olympics in Buenos Aires, Argentina, has the multinational soft