Following reports of alleged rigging of viewership ratings, television (TV) viewership monitoring agency Broadcast Audience Research Council (BARC) of India has said it will pause publishing of weekly data for news channels for the next 8-12 weeks to ‘review and augment the current standards’ of measuring and reporting the data.
Grappling with manipulation of TV rating points, it has had to suspend providing viewership data on a few occasions in the past, pointing to the challenges the body has faced in managing stakeholder interests.
On Friday, BARC decided to extend its ratings pause for the news genre. This
Grappling with manipulation of TV rating points, it has had to suspend providing viewership data on a few occasions in the past, pointing to the challenges the body has faced in managing stakeholder interests.
On Friday, BARC decided to extend its ratings pause for the news genre. This

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