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Bollywood battles flop show as OTT platforms, South movies throw challenge

As theatres reopen, big-budget production houses face challenges with the financial cushion offered by pre-selling to OTTs set to diminish

Topics
Bollywood | OTT | multiplex

Surajeet Das Gupta  |  New Delhi 



movies
According to Koimoi data of the top 10 movies based on box-office collections in 2022, half the money were generated by three dubbed south Indian movies — RRR, KGF2 and Pushpa

Bollywood’s fickle box office aims to become king again after losing its prominence during the pandemic to over-the-top (OTT) platforms as a key revenue contributor for a movie.

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First Published: Fri, July 15 2022. 21:39 IST

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