 "television")
Public sector broadcaster Prasar Bharati’s Doordarshan (DD) Network, which has been battling the onslaught of private channels over the past few decades, saw 16 per cent rise in viewership in 2019. What is more interesting is that audience aged between 2 and 21 years have seen the sharpest rise.
The growth in viewership was mainly led by the growing popularity of DD Network’s English news channel DD India, which grew 63 per cent over the previous year, according to the data collated and analysed by Broadcast Audience Research Council (BARC) India — the industry stakeholders’ body that measures viewership data.
