 "Viewership trends, tv Viewership")
Television viewership for the FIFA World Cup on Sports18, which is part of the Viacom18 network, is steadily growing, based on data from the Broadcast Audience Research Council of India (BARC), sourced from the industry.
BARC data shows that cumulative reach of the first 58 matches, which includes the quarterfinals held last Friday, Saturday and Sunday, has touched nearly 47 million from 42 million for the first 48 matches, registering a growth of nearly 11 per cent.
When compared with the first 19 matches of the tournament, growth in viewership for the first 58 matches is almost 51 per cent.
