How Big Tobacco is going after the young in developing countries like India

Big Tobacco is replicating advertising strategies it first carried out in countries like Britain

A number of revelations have surfaced recently about the activities of Big Tobacco companies in markets across the developing world. One investigation by Reuters revealed how Philip Morris International has been targeting young people in India through colourful adverts and promotions at clubs and parties in large cities like Delhi. In Uganda, British American Tobacco has won a legal battle to limit the expansion of health warnings on packets and point-of-sale displays.

For those who have studied the history of the tobacco industry, these tactics will come as no surprise. In the