 "Celebrity brand value")
The Indian Institute of Human Brands (IIHB) has come out with an index to track the 'heartfulness' of famous people in the country. This report comes in the bakcdrop of donations and charities done by these celebrities at a time when the world is facing the worst crisis in over a century. The report takes into account the announcements made by their PRs regarding the donations made towards coronavirus (Covid-19) in any form.
The IIHB panel formulated a 'Celebrity Heartfulness Index' (CHI) which considers the amount donated to charity, the stature of the celebrity and commensurate size of the donation,
