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IPL 2023: Star Sports releases first campaign video, "Shor on, Game on!"

In a statement speaking about the campaign, the company stated that the video is a tribute to cricket fans who bring life to the game through their excitement and joy

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Data from STAR India’s regulatory filing for 2020-21 shows it made Rs 4,670 crore from subscriptions in 2020-21

BS Web Team New Delhi
Disney Star-owned Star Sports has launched the first campaign for the Tata Indian Premier League 2023. The campaign has been titled "Shor on, Game on!" It features Rohit Sharma, Hardik Pandya, and KL Rahul.
 
Talking about the campaign, the company said that the video is based on the "passion, excitement, and togetherness of fans watching the league fuel the cricketers to achieve incredulous

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