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The emergence of faster data at affordable rates has helped increase consumption of long-form content, such as movies and series, in the digital medium.
Successful roll-out of 4G services has been an important driver in the growth of digital videos and specifically the over-the-top (OTT) market. Short-form content was ruling the charts until now. But now consumers are also opting for long-form content, says a KPMG study.
The report, The Digital First, outlines the key themes affecting the growth of the OTT industry. In the past two years, India has seen rampant growth in the number of services available, the models they
