Rahul Gandhi's Congress campaign taking a leaf out of Trump's US prez bid?

Congress is said to be working with Cambridge Analytica, which helped US President Donald Trump win elections

The Congress party has already started preparing for the 2019 Lok Sabha polls. And, it seems to be planning to make use of big data this time, suggest reports. The Opposition party is said to be in talks with big data firm Cambridge Analytica, which earlier helped United States President Donald Trump win elections through a targeted communication campaign.

According to Moneycontrol, the company has etched a data-driven strategy to target voters on social media, analysing online user behaviour and different citizen databases.

Cambridge Analytica has suggested the momentum for the 2019 Lok Sabha polls should be