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Republic Day sales draw shoppers out; malls and markets busy

Conversion rate also higher as compared to last year

malls
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Malls and retailers had also reduced advertising spends in order to avoid crowding in stores

Sharleen D'Souza Mumbai
This Republic Day, shoppers stepped out in higher numbers compared to last year, and markets and malls registered more footfalls than expected. The conversion rate, too, was higher during the R-Day sales this time round. (Conversion rate refers to the percentage of buyers spending money compared to the total footfall.)

Last week, retailers had anticipated a lukewarm response at stores due to the ongoing third wave of the pandemic, coupled with restrictions and lockdowns in various states. Malls and retailers had also reduced advertising spends in order to avoid crowding in stores.

Fashion retailer Major Brands India saw better-than-expected sales with higher

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First Published: Jan 27 2022 | 11:00 PM IST

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