Shift in the axis of communication

Another piece of work that struck me as brilliant was the one by Australian hearing solutions brand Cochlear.

The Lions Health awards can throw up interesting gems. I was touched by this year's Health & Wellness Grand Prix winner: Corazon. Part of an integrated marketing campaign called 'Give Your Heart', created by independent agency JohnXHannes, New York, the objective was to bring awareness for organ donation.
 
The issue is a real one in the US like it is in India: Of patients on endless waiting lists for critical organs. A subject like this has to be handled with care for the message to literally strike the heart. And how did JohnXHannes along with its digital studio Active