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TV viewership fraud: 5 detained in Telangana for panel home manipulation

TV ratings agency BARC's vigilance team found instances of panel home manipulation and took action with state police in Telangana to apprehend the culprits

TV viewership fraud: 5 detained in Telangana for panel home manipulation
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A recent report by BARC reveals a striking variation in viewership within news channels, presenting both an opportunity and a challenge for advertisers

Urvi Malvania Mumbai
After Karnataka, the Broadcast Audience Research Council of India’s (BARC’s) vigilance team has taken action against panel home manipulators in Telangana.

Following in the footsteps of Karnataka, where tough action was taken against those involved in panel home manipulation in January this year, Telangana has now got an FIR filed against some. Taking note of the serious threat panel home tampering causes to the TV industry, the state police have also detained those accused based on the FIR.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC