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Twitter is helping Yogi govt in UP reach out to people; here's how

The CM, who has 527,000 followers, has directed govt depts. to start Twitter handles within a week

IANS  |  New Delhi/Lucknow 

Yogi Aditiyanath
Yogi Aditiyanath

In line with the Centre's aim to bring transparency in governance, the Yogi Adityanath-led BJP government in Uttar Pradesh (UP) has become the first state to ride on the micro-blogging website for reaching out to the people, a company executive said on Friday.

"The government has recognised the potential of as a platform for effective integrated public communication and is setting a model example for accountability and amenability within the administration," Mahima Kaul, head of public policy, India, told IANS.

At the first-ever #UPonTwitter workshop organised in Lucknow this week, the state government asked officials across departments to join Twitter's live communication platform for effective communication and quick complaint redressal.

"The #UPonTwitter workshop is a step towards encouraging more departments to utilise Twitter to drive public campaigns and ensure effective with real-time public feedback," Kaul added.

At the workshop, the micro-blogging website facilitated a presentation and discussion of Twitter Rules, Account and Safety education, sharing of latest features for campaigns and analytics and discussed ideas for citizen engagement on the platform.

Chief Minister Yogi Adityanath, who has 5,27,000 followers (@myogiadityanath), also directed all government departments to open Twitter accounts within a week.

Twitter is already being leveraged by the police to engage with citizens in real-time to provide faster response.

The Police (@UP POLICE) have 1,77,000 followers on Twitter. On an average, it receives around 200-350 actionable tweets, of which the police officials claim to resolve around 90% the same day.

"We look forward to working closely with the government to advance transparent across all verticals," Kaul told IANS.

First Published: Fri, June 09 2017. 16:35 IST