With witticisms, warnings & videos on lockdown, cops turn stars on Twitter

From being quick to quell rumours and call out fake news to using popular movie dialogues to tell people to stay in, the Mumbai Police Twitter handle has been moving at dizzying speed.

When industrialist Anand Mahindra tweeted ‘I think our marketing folks need to take a few pointers from @MumbaiPolice’ he was not being frivolous. In the past few weeks, Mumbai Police have been acing the communication game on social media, with sharp, effective and pertinent pieces of communication asking people to stay in, stop the rumour mongering and keep to the rules of the state. Often labelled the Ámul of Twitter handles (with an obvious reference to the dairy brand’s topical advertising credentials), Mumbai Police have come up some memorable campaigns in recent years, but nothing beats its prolific showing in