BJP workers buy directly from farmers, sell veggies at 25% discount

Initiative ensures doorstep delivery of fresh produce, gets a better deal for both farmer and consum

In a significant move, Bharatiya Janata Party (BJP) workers in Mumbai have started the “Farmer market on wheel-Namo Yuva Rojgar Kendra”, an initiative to supply agricultural produce, primarily vegetables and fruits on the move vehicles at consumers’ doorstep.

Under this initiative, farmers may bring in their produce to the district centres (Kendras) and get paid upfront in cash. According to the project director Prasad Lad, the produce would be uploaded on to a vehicle owned and maintained by a group of BJP workers. Lad is a senior BJP functionary in Mumbai.

“The produce would be sold across all major centres