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COAI red-flags Trai's new draft rules on pesky calls and messages

COAI has reiterated its concerns to Trai through a letter dated July 13

Telecom Tower, Telecom Sector
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Telecom Tower, Telecom Sector

Kiran Rathee New Delhi
The Cellular Operators’ Association of India (COAI) has raised concerns on the new draft rules proposed by the Telecom Regulatory Authority of India (Trai) to check pesky calls and messages, as operators will have to bear additional costs to put in place a new system.

In May, Trai had proposed the use of blockchain technology to check the menace of unsolicited commercial communications (UCC) or pesky communications. However, the industry body, which represents private telecom operators, including Bharti Airtel, Vodafone, Idea Cellular and Reliance Jio, said a number of obligations contained in the draft rules will require operators to incur