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Covid-19 casts a new light on steel as rural India provides some succour

With rural India being the only bright spot in the pandemic, steelmakers are looking beyond automobile and exports to daily-use products

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China, which continues to make impressive economic recovery since late February, has this year been a major destination for Indian steel exports

Kunal Bose

6 min read Last Updated : Jul 20 2020 | 11:35 PM IST

That rural India, where two-thirds of the population live and which has a share of 46 per cent of national income, is a potential big market for steel has always been known. But marketing lethargy and the absence of rural market-specific product development have kept the rural per capita consumption of steel at a fraction of the national average of 76 kg, compared with the world average of 225 kg.

The 2017 steel policy says that, as the ground is laid for the development of a “globally competitive industry,” the Indian per capita steel use will take a leap to

Topics : Coronavirus Lockdown Steel sector steel demand Steel imports Steel exports Bhushan Steel JSW steel

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