E-commerce policy likely to help small retailers in using technology

The proposed e-commerce policy that will soon be released by the industry department is expected to spell out measures to support small retailers, farmers and micro, small and medium enterprises (MSMEs) in adopting digital technology, people aware of the matter said.

Under the proposed policy, the Centre will also have to focus on promoting the government-backed e-commerce network Open Network for Digital Commerce (ONDC). ONDC aims to reduce the cost of doing business. It will benefit small and traditional retailers, while curbing digital monopolies.

Under the proposed policy, the Centre will also have to focus on promoting the government-backed e-commerce network Open