Is Jan Aushadhi stores' expansion a challenge for branded generic players?

Number of stores has grown from 2,091 about a year ago to 4,099 now

The Jan Aushadhi Yojana, a government initiative to promote quality generic-generic drugs at affordable prices, has grown significantly in the past few years, with over 4,000 stores across the country now. Industry insiders, however, point out that a proliferation of generic-generic stores is unlikely to emerge as a challenge for branded generic players in the near term, as quality assurance remains a pain point for generic-generic medicines in India.

The government, however, is taking concrete steps to address the perception related to the quality of Jan Aushadhi drugs.

The number of Jan Aushadhi stores has increased from 2,091 around the