 "A man looks at newspapers with cover stories on withdrawal of Indian 500 and 1,000 rupee notes from circulation, on a pavement in Srinagar (Reuters)")
According to the Indian Readership Survey 2017 (IRS 2017), newspapers added more than 110 million new readers since the last survey in 2014. The total readership (includes readers who have read the newspaper in the last one month) in IRS 2014 was 295 million. This number grew by 40 per cent over the next three year to reach 407 million. The IRS is brought out by the Readership Studies Research Council of India (RSCI) and the Media Research Users Council (MRUC).
39 per cent of the population (above 12 years of age) read newspapers (all India). The bulk of this new
