Tea Board leans on domestic market as export prospects dim over Coronavirus

Campaign to showcase Assam variety starts in Odisha, will be taken to other states soon

With a potential fall in export due to the coronavirus outbreak and other factors, the Tea Board is trying to boost consumption at home. 
 
“A campaign to showcase Assam tea has been rolled out in Odisha and more such will come up in major tea-consuming states shortly,” A K Ray, deputy chairman, told Business Standard.
 
States on this list include Gujarat, Rajasthan, Uttar Pradesh, Bihar, and Haryana. “We will promote consumption of good quality tea in these states and are collaborating with industry bodies in this,” Ray said.
 
For instance, the Board is collaborating with the Guwahati