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The Tea Board of India is working on a plan to modify the existing auction mechanism which is expected to boost tea prices and help sellers reach out to a larger buyer base, apart from improving the quality of tea.
The move follows the recommendations of IIM Bangalore (IIMB), which was appointed by the Tea Board to come up with suggestions to improve the tea pricing scenario in the country.
“We have accepted the recommendations made by IIMB and are working towards implementing their suggestions. Besides, we have already incorporated around 75 per cent of the suggestions in the new auction centre
