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Assembly elections: BJP clicks in e-canvassing, Congress goes 'hybrid'

Candidates will hold campaign meetings via Facebook, Twitter, and Whatsapp Messenger

Samajwadi Party (SP) workers
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Samajwadi Party (SP) workers outside party office in Lucknow on Monday. While the BJP and the Congress have their plans ready, the SP and the Bahujan Samaj Party with a small social media network are finding it difficult | Photo: PTI

Aditi Phadnis New Delhi
The year was 2007 and it was a first for voters in Gujarat. Chief minister (CM) Narendra Modi’s campaign ahead of the Assembly elections was an event like no other. Especially noteworthy was his ‘vaahan’. People who had collected for small meetings watched slack-jawed as Modi emerged, positioned in the heart of a gigantic ‘kamal’, from the hydraulic-powered sun roof of his camper van that was equipped with VSAT, plasma TV, videoconferencing facilities, plush interiors, a dining area, a pantry.

Gone are the days. With the Election Commission of India's (ECI’s) bar on public meetings till January 15 and with political