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Coronavirus impact: Movies, children's content dominate TV viewership

EY estimates that a month-long lockdown will result in flat growth for this calendar year versus a forecast of 8 per cent growth made by the consultancy before the outbreak

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BARC data, also released Friday, shows a 6 per cent increase in television reach between March 14 and 20.

Viveat Susan PintoSohini Das Mumbai
The domestic media and entertainment (M&E) sector has seen significant shifts in the past month as the coronavirus disease (COVID-19) outbreak has forced people to stay indoors.

While news channels, gaming apps, movies and children’s content have gained since lockdowns began on March 16, segments such as radio, out-of-home, print and multiplexes have suffered, according to consultancies such as EY and the Broadcast Audience Research Council (BARC).

EY estimates that a month-long lockdown will result in flat growth for this calendar year versus a forecast of 8 per cent growth made by the consultancy before the outbreak. Its M&E report, released on

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