Disney rides on nostalgia around The Lion King to bolster merchandise sales

As the movie notches up record collections at the Box Office, the American entertainment giant invokes the might of its merchandise machinery to expand its influence

Premium

Aryan Khan is the voice of Simba in the Hindi version of the movie

3 min read Last Updated : Jul 28 2019 | 9:22 PM IST

Within a week of its release, Disney’s The Lion King has climbed up the collections chart with rapid intensity. And the Disney campaign, having successfully leveraged the strong nostalgia around

Topics : disney Disney India

First Published: Jul 28 2019 | 9:21 PM IST

Explore News

Stock Market Updates World Heart Day 2023 Stock To Watch Today Latest News Live Asian Games LIVE updates India Cricket World Cup Squad Hookah Ban in Haryana Gold-Silver Price MCX Share Price Asian Games 2023 September 29 Schedule

Companies News

Air India completes acquisition of its 1st A350 aircraft through GIFT City Jalan Kalrock Consortium infuses Rs 100 crore in cash-strapped Jet Airways

Sports News

Asian Games 2023 September 29 schedule: India event timings, streaming Asian games LIVE updates Day 5: India win 2 Gold, 3 Silver; Medal tally 31

India News

Punjab farmers continue three-day 'rail roko' agitation over MSP demand War in Ukraine pushes India to obtain more self-propelled guns to arsenal

Economy News

Adani partnership remains steadfast: IHC on Adani units' stake sale Sugar market eyes restrictions from India after lower monsoon rains

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Continue

Disney rides on nostalgia around The Lion King to bolster merchandise sales

As the movie notches up record collections at the Box Office, the American entertainment giant invokes the might of its merchandise machinery to expand its influence

Also Read

Disney India goes all out to serve 'The Lion King' with local flavours

Walt Disney kicks off Fox merger in India with movie studio division

Roar of the Lion: A series on Chennai Super Kings' dramatic IPL journey

Disney to foray into on-demand video with regional focus; US launch in Nov

Fastrack to Myntra, brands scramble to play 'Game of Thrones'

How inflation played spoilsport in box office record of 'Avengers: Endgame'

Disney India goes all out to serve 'The Lion King' with local flavours

Emmy 2019: Game of Thrones breaks 'NYPD Blue' record with 32 nominations

Netflix hopes Strangers Things can be its billion-dollar franchise

Dangal girl Zaira Wasim quits Bollywood after 5-year career: Here's why

Explore News